Rory Sutherland, ad man, gives a stirringly funny and poignant talk on TED about how to create value for products, services and the things in your life by simply repositioning them in a clever way. This short video is sure to make you laugh and inform your view.
Sorry, call me a stick in the mud.
I was travelling recently and an ad in the airport made me do a double take. It was part of Mandalay Bay’s new campaign to attract guests who are, uh, not tourists. The tagline went, “You’re note a tourist, you’re a…”
I have problems with this campaign on two levels.
First, when you “resort to something” then you are typically in a more or less desperate situation where normal rules don’t apply and you have to take a course of action which you wouldn’t ordinarily want to take — say, like, resorting to violence.
Which leads me to my second issue.
The very first time I noticed this ad, it was out of the corner of my eye. I didn’t see the word “RESORTIST.” I saw “TERRORIST.”
That’s right. Terrorist. After all, the word has the same letters.
That’s why I did the double take. “Terrorist? What the H_ll?” was my thinking. Then I read it more closely.
This campaign leaves me cold. I don’t want to have to resort to something when I vacation. And I don’t like seeing the ad out of the corner of my eye and perceiving “terrorist.”
Perhaps I’m the only person who would perceive this campaign this way, and everyone else thinks it’s brilliant. Fine by me.
However, on the off chance that I’m not the only one who feels this way, I wonder if the ad agency had done any testing before releasing the campaign.
I for one wish they had.
Brand up,
Ron
We recently completed videos for two clients. These demonstrate that even on a limited budget, you can quickly create an effective video presentation for distribution on your Website, your YouTube channel and your company’s Facebook page. As we say repeatedly, you really can’t afford NOT to have a video made!
MyBoatPartner.com
Cart Mart, Inc.
Brand up,
Ron
The members of Vistage CEO Group 651 explain what they love about this group in this testimonial video.
Shot and edited by Ron Marcus, also a Vistage Resource Speaker, who had produced this as part of his presentation to the group, “Supercharge Your Brand With Online Video.”
From REElSEO:
A darn good article on why Facebook may be a better place to put your marketing videos than YouTube (though I think you should do both).
http://www.reelseo.com/facebook-video-marketing/
Brand Up,
Ron
Groupon’s Super Bowl commercials have gotten a lot of people fired up, and not in a good way. The media is buzzing about it, and social media too. They all PR is good PR, but is it?
Did you see the commercials? What is your reaction?
Here they are: http://savethemoney.groupon.com/
Companies will sometimes push the envelope of taste to create brand awareness. Did Groupon go too far?
Please weigh in! And stay tuned for our analysis in the next blog post.
Brand up,
Ron
Greetings fellow marketing aficionados. Yesterday’s game was super exciting…and not just because of the football (cheese proved tougher than steel this time around). For us branding lovers, it was the commercials that were the most fun part of yesterday (all due respect to the Black Eyed Peas, Usher and Slash).
So, here are my favorite commercials from the game — funny, on-point, on-brand, highly memorable, and easy to go viral.
Enjoy,
Ron
p.s. What were your favorite commercials?
Great article on integrating physical and digital marketing vehicles for campaigns, from NPR: http://www.npr.org/132935655
Marketer’s Blog from ZUZA (our client)- Mobile Email Design May 25, 2012
- Email Marketing in 2012 May 18, 2012
- QR Code Best Practices May 11, 2012
- Customer Nurturing May 4, 2012
